Our industry was built from customer requests. Vacation homes have long been great family investments and income generators for their owners; they have also created a universal and long-standing issue – caring for the property once the owners return to their primary residence. In vacation areas, friends and family are usually unavailable and often unqualified. Likewise, vacation town service providers often have well deserved reputations for being on “mountain time” or “Beach time” with poor responsiveness or reliability.
Second Home Care was started in 1995 by Lake Tahoe realtors who were constantly being asked by their clients to look after the newly purchased property. By incorporating systemic professionalism and repeatable processes we’ve helped thousands of clients worry less and enjoy a higher return on their investment.
The percent of second homeowners that rent their homes has increased from 20% in 2000 to 80% in 2020 – creating a $30B vacation rental market. As that happened the vacation rental market became technology driven and shifted. Many homeowners that were paying traditional Vacation Property Managers 30-40% of their rental revenues are moving to DIY marketing with AirBnB and VRBO – a process they can manage remotely. Some are even outsourcing to national rental marketing firms, which exist because technology and automated systems manage a great deal of the upfront renting of vacation homes.
To keep renters happy, these owners require a lot of local services. Services like regular inspections, cleaning, handyman, spa & pool care, groundskeeping and more. Services that have to happen locally, with real boots on the ground. That’s where Second Home Care comes in, partnering with owners and national rental firms to ensure the homes are safe and guest ready.
We are part of the disruption, because our flat fee model can save thousands of dollars per month for clients that rent their homes out. Our flat fee allows us to focus on keeping the asset maintained; owners find the decreased costs allow them to rent less or increase ROI – and enjoy their home more.
Second Home Care Clients that market their own rentals through AirBnB or VRBO can save thousands of dollars.