ABOUT US

ONE PARTNER FOR ALL YOUR VACATION HOME & GUEST NEEDS

  • Second Home Care® was started in 1995 by Lake Tahoe realtors who were constantly being asked by their clients to look after the newly purchased property. We’ve grown substantially since then to help thousands of clients worry less and enjoy a higher return on their investment. The idea appeared from client requests. On one hand, vacation homes have long been great family investments and income generators for their owners. On the other hand, a long-standing issue had to be solved – caring for the property once the owners return to their primary residence.

    The percent of second homeowners that RENT their homes has increased from 20% in 2000 to 80% in 2020 – creating a $30B vacation rental market. Many homeowners that were paying traditional Vacation Property Managers 30-40% of their rental revenues are moving to DIY marketing with AirBnB and VRBO – a process they can manage remotely. To keep renters happy, these owners require a lot of local services. Services like regular inspections, cleaning, handyman, Spa & pool care, groundskeeping and more. That’s where Second Home Care comes in.

    We provide holistic professional home services for a flat membership fee and a la cart service pricing. For clients that rent their homes, that means eliminating revenue share and dramatically increasing owner profits. For family vacation homes and aging residents that need assistance, that means one call or click for all their home service needs.

  • By starting a Second Home Care® franchise you are capitalizing on long term market growth and setting yourself up for the lifestyle you deserve. Our approach creates recurring revenue and multiple revenue streams to balance out the seasonality inherent in other vacation-based businesses.

    As a Franchisee of Second Home Care, you will bring premium vacation property services to homeowners that need you, and together we will be their #1 choice in your market.

  • 1 - Recurring Revenue model lets you build client relationships instead of chasing the next job.

    • Our program fees provide a stable monthly income. And once members sign up, you become their automatic choice for all home services (like Amazon Prime for home service). Because we make owning a second home so easy, members choose to have more services done and they stay with us for years – which allows you to focus on client relationships instead of overspending on marketing.

    2 - Multiple revenue streams – your client’s first call or click for all their home service needs.

    • Serve the majority of homes instead of just a few. Our model goes beyond vacation rentals to manage family retreats, DIY renters, aging-in-place seniors, and real estate sale punch lists.

    • Profit across service segments: We bring together inspections, cleaning, maintenance, spa, carpet cleaning, window cleaning, yard care and more. As a franchisee, we’ll help you determine which services to handle in house and which to subcontract.

    3 - We love what we do, and so should you.

    • Everyday , we get to make families vacations better. And we get to do it in the most beautiful places on earth.

    • We have a lot of fun, but we are 100% serious about having the best local team in vacation home management and creating amazing member experiences.

    • Maybe add team shots : Anders raise a family on mountains… Noel “have you seen the beaches?” Beth ”from the golf course…?”

    4 - Our marketing, subcontractor management & operations tools are carving a disruptive space in the industry by simplifying the client experience and increasing team productivity.

    • Fully developed and highly targeted marketing system

    • Custom & configured technology stack: We’ve built our own client portal and carefully customized the best field management tools to ensure our teams will continue to have the latest technology integrated with tools that fit their needs.

    5 - Low start-up and operating overhead with few employees required: Start with you, lean on us and build as you go.

    6 - Recession proof. Vacation homes are significant assets that need to be cared for whether empty of well-used.

    7 - Servant leaders whose mission is to provide the opportunity to build a great business while truly loving where you live.